I co-founded Roadmap, a self-funded SaaS product to help product managers leverage user and team feedback and plan more effective roadmaps. I designed the brand, website, product UI, and responsive front-end for the entire app from scratch. But unique to this experience was heavy influence over product strategy, participation in sales and investor calls, as well as go-to-market and growth strategies. Ultimately, we ran out of time/resources but it was a humbling and rewarding experience.
- Featured on Product Hunt – twice!
- Grew to 50+ customers, 5-figures in MRR
- Acquired users from top brands like Pinterest, Spotify, GitHub, and more.
- Slack was ready to invest!
Check out some job stories I wrote for Roadmap.
The version of the app I designed is no longer live, but you can click through an invision mockup of one of the features of our MVP.