Roadmap

introduction

I co-founded Roadmap, a self-funded SaaS product to help product managers leverage user and team feedback and plan more effective roadmaps.  I designed the brand, website, product UI, and responsive front-end for the entire app from scratch. But unique to this experience was heavy influence over product strategy, participation in sales and investor calls, as well as go-to-market and growth strategies. Ultimately, we ran out of time/resources but it was a humbling and rewarding experience.

Proudest moments

  • Featured on Product Hunt – twice!
  • Grew to 50+ customers, 5-figures in MRR
  • Acquired users from top brands like Pinterest, Spotify, GitHub, and more.
  • Slack was ready to invest!

 

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I art directed and modeled in marketing shots (startup life!)

I art directed and modeled in marketing shots (startup life!)


Product strategy & user flows usually start out looking something like this

Product strategy & user flows usually start out looking something like this

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Check out some job stories I wrote for Roadmap. 

Early strategies for our MVP, identifying the pain points that we're trying to solve.

Early strategies for our MVP, identifying the pain points that we're trying to solve.

As a small remote startup it was vital to hash through workflows as thoroughly as possible

Just a portion of what design really looks like behind the pretty mockups!

Just a portion of what design really looks like behind the pretty mockups!

Our MVP for Kanban/Scrum style board for public roadmap display

Our MVP for Kanban/Scrum style board for public roadmap display

Roadmap story detail page allows users to provide feedback

Roadmap story detail page allows users to provide feedback

Feedback is funneled into an inbox and ultimately escalated into product ideas for the team to discuss. The user is notified of progress the entire time.

Feedback is funneled into an inbox and ultimately escalated into product ideas for the team to discuss. The user is notified of progress the entire time.

Creating a color palette for the app

Creating a color palette for the app

Building a library of components to reuse quickly in Sketch

Building a library of components to reuse quickly in Sketch


The version of the app I designed is no longer live, but you can click through an invision mockup of one of the features of our MVP.