At Basecamp, the marketing team is made up entirely of designers. I made up half of that team, where I created and maintained fresh content and design on our website and social media. I also helped ideate and launch marketing campaigns. Here are a couple of fun things designed to surprise and delight current customers and increase brand awareness.
- Got to learn and work with Jason Fried & head of strategy Ryan Singer during development of BC3, two people I respect and admire in my field.
- Helped design and code basecamp.com which would go on to be showcased and celebrated on design blogs
- Gained a new appreciation for under designing, under thinking, being decisive, going with your gut and coloring outside of the lines.
- Introduced to jobs-to-be-done approach for product strategy which wold go on to influence my future UX roles.
"back to orbit" Campaign
This campaign was inspired by a happy customer who referred to Basecamp as her teams’ “mission control.” Zero gravity is also a great analogy for the time we’re living in and the problem Basecamp solves. There are lots of tools and endless apps to choose from. Project information, assets, and conversations are everywhere, floating around in “the cloud” (or, for all intensive purposes – space.) Basecamp is The Solution – the only tool a project manager needs to keep everything and everyone in orbit.
Fun t-shirts and swag were created with cohesive visuals to leverage our brand ambassadors.